Article | The Effects of COVID 19 - FutureTales Lab

The Effects of COVID 19

March 24, 2020

The Effects of COVID 19

In every crisis there is opportunity. FutureTales LAB by MQDC analyzes how the present affects the future. The spread of COVID-19 has created a dire situation. But we see new opportunities, which may transform our lifestyles in several ways.


- Impact: Panic! People are afraid to be in public. They avoid eating, shopping, or going out among large groups.

- Future Implication: Consumer behavior will change. E-commerce and autonomous delivery systems will take off as people seek to limit their exposure to others..


- Impact: Chaos! Businesses are hit by disruption to global supply chains. Workers across many industries cannot get to work, with a wide impact on all sectors.

- Future Implication: Factories and workplaces will be automated, with more VR, AR, XR technologies, including AI. Full virtual spaces will create a new work culture that is free from the office. Location-independent work culture will take off.


- Impact: Fear! People are hyper-aware of health risks. They take new hygienic precautions and may suffer from fear and stress.

- Future Implication: A proactive healthcare platform will apply digital technology in medical systems. New tools will help with diagnosis and stop disease spreading. The market for hygiene and health-protection products will boom.


- Impact: Instability! Governments around the world lack the means to counter false information. Fake news spreads alarm.

- Future Implication: A protocol will emerge to better respond to crisis, with an emphasis on preventing the spread of disease and dealing with unrest.