16 August 2022, Bangkok – FutureTales Lab team welcomed Mr. Nithi Patarachoke, President of Cement and Building Materials Business and Vice President of Living Solutions and Housing Products Business, with executives from the Siam Cement Public Company (SCG) to visit and learn at the lab. 

Ms. Sunatta Pongcharoen, Vice President of Foresight Research, with Mr. Nattajak Meesawat, Activation & Experience Designer, welcomed the visitors and spoke on generational analysis research into future lifestyles and behavior. 

The lab’s team also presented “Futures and Beyond: Navigating Thailand toward 2030” research by FutureTales Lab and the National Innovation Agency (NIA) in 6 areas: Live, Work, Learn, Play, Mobility, and Sustainability. 

The presentation explained how to develop and apply future scenarios to support the use of smart city technology. The visitors explored the “Future of Living” exhibition at the lab.